"A Little Bit of Everything: The Power of the Generalist Designer to Transform Complex Projects"

In my experience, being a generalist designer has allowed me to approach design problems from different perspectives, which is highly beneficial for providing impactful and innovative design solutions. As a generalist designer, you can have a balanced projection of the expected outcomes of the project, the necessary resources for its execution, and a well-defined strategy to achieve an accurate design solution.

These multidisciplinary capabilities make the value that a generalist designer brings to a project, brand, or company truly significant. It also makes them crucial for the objectives our client seeks to achieve.

Essentially, a generalist designer has the ability to execute their ideas with precision due to the vast array of tools used in the design process. This makes generalist designers essential for teams seeking high-impact results.

A generalist designer expands their opportunities because of the extensive skill set they possess, which allows them to collaborate and add value across different fields of design due to their multidisciplinary nature. These skills and competencies enable them to adapt to various projects and easily work in different areas, increasing their opportunities.

Another aspect is the flexibility to work independently, as they can offer a wide range of services or products related to design.

One of the things I have noticed as a generalist designer is the diversity of projects that can be undertaken. Practically, a client may approach you to design a logo, develop a brand, create packaging, design a website, a trade show stand, a conceptual product, or to model their products in 3D and/or produce a motion graphics project. Basically, any type of project can come your way, and you can offer additional services, meaning that a project can unexpectedly expand, benefiting us by allowing us to provide additional services.

I believe that as generalist designers, we must pursue excellence and master with expertise the different disciplines we engage in. This way, we can maintain a balanced flow across the various areas of design we work in, ensuring we achieve good results and consistent quality whether we take on a branding project, a conceptual product design, or even a more complex project involving a broader range of stages and work.

As designers, our work speaks for us, so we must also excel in managing different project management tools, maintaining integrity in the conceptualization of our ideas, and knowing how to manage the workflow in various projects.

Being a generalist designer not only opens doors to more job opportunities and interesting projects but also allows for continuous professional development and a greater ability to influence a wide range of industries. This versatility and adaptability make generalist designers a valuable and in-demand resource in the competitive world of design.