938 WATER
Packaging & Label design
938 is a premium spring water brand from Switzerland. The origins of 938’s name comes from its special pH value of 9.38 making it Alkaline. 938 is purified into premium spring water over many years in volcanic stone (basalt). Crystal clear and unique in taste, it originates from an artesian spring. Untouched by civilization and untreated, 938 is bottled on location as the very purest spring water.
Label design
2019
Packaging
Drink, PCG
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Situation:
The bottled water brand 938 approached me to design the concept and label for their new product, 938 Hexagonal Glacier Water. The challenge was to create a distinct identity that reflected purity, nature, and innovation in a highly competitive beverage market.Task:
My goal was to develop a unique label concept that would visually communicate the product’s nitch positioning and stand out on shelves while resonating with consumers seeking natural and refined products.Action:
I explored symbolic and visual inspirations, drawing from the flower of life, natural landscapes, and hexagonal patterns found in both nature and the human body. By merging these elements, I crafted a design system that combined aesthetic appeal with deeper symbolic meaning, aligning the brand with themes of purity and harmony.Result:
The final label design delivered a visually striking and conceptually rich solution. It captured the essence of 938 Hexagonal Glacier Water and gave the brand a distinctive presence, strengthening its positioning as a refined, nature inspired product in the bottled water market. -
Expertise:
Label Design, Packaging , 3D Modeling, Motion Graphics, Print, Graphic Design, Product Design.
Tools:
Adobe Photoshop, Adobe Illustrator, & Cinema 4D.
Keywords:
Pure, Organic, Mystical, Natural, Fresh, Mineral, Purifying, Detoxifying
This project has been possible thanks to 938 Water.
