LEON ROJO AGENCY

Work - CCN, Jumbo & Ferretería Cuesta

Agency | Retail

Advertising

Graphic design

2024

The agency Leon Rojo Publicidad is a design and creativity agency that provides graphic and advertising design solutions to multiple brands in the retail sector in Santo Domingo, Dominican Republic.

  • The advertising agency Leon Rojo approached me to improve the workflow in the agency as a graphic / motion designer. This opened up the opportunity to design and handle orders for leading brands l in the Dominican retail sector, such as CCN, Jumbo and Ferretería Cuesta. Together we tackled many challenges and worked on advertising design projects, branding, signage design, packaging design, and motion graphics. All of this was possible thanks to Leon Rojo Publicidad, who gave me the opportunity to provide design solutions remotely with excellent results.

  • To tackle this challenge, we incorporated effective management of the design process from the briefing to the delivery of each order. We handled each delivery requested by the agency efficiently, ensuring high performance in executing each project. We used motion graphics tools in the design and visual communication of the "Cuponmania" campaign for Jumbo. We rigorously applied design tools to create the packaging for the Mondino by Jose Jhan collection at Jumbo Moda, and we proactively approached the conceptualization, design, and adaptation requests for Leon Rojo Publicidad’s artwork.

  • Expertise:

    Branding, Corporate Identity, Art Direction, 3D Modeling, Design for advertising, Motion graphics design,
    Signage design and AI image prompting

    Tools:

    Adobe Photoshop, Illustrator, Adobe Firefly, InDesign, After Effects, Premier Pro, Cinema 4D,

    Keywords:

    Advertising - Retail - Agency - Creativity - Signage- Personal Brand -
    - Visual Identity

Jumbo - Cuponmania Campaign
Motion grapics + adaptations

Jumbo brand signage design
Entrance gateway and totem signage

Jumbo - Fathers’s day campaign
Instagram Carousels

Ferretería Cuesta

Padremania - Father’s day campaign
Motion graphics + Adaptations

Frontal Stand Display Design
3D Modeling

These projects were carried out through thanks to

the advertising agency Leon Rojo.

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