Situation:
A client approached us to create a comprehensive branding system that would establish a strong, modern, and accessible visual identity for their company. The project required designing a symbol that could represent the brand simply and memorably, while ensuring consistency across all corporate materials and digital platforms.

Task:
I was responsible for leading the branding project from concept to execution. This included designing the logo, creating a corporate identity manual, selecting colors and typography, developing corporate materials, merchandising, digital templates, website design, copywriting, and directing the corporate campaign. The objective was to craft a visual identity that was modern, solid, unique, and accessible.

Action:
To achieve this, I developed a design system guided by a clear look and feel modern, solid, memorable, and accessible. For colors, I chose a primary palette of blues to convey modernity and formality, complemented by orange and gray to add energy and approachability. The typography combined Product Sans for a modern, clean style with Georgia to introduce a semi formal, educational tone. I applied the visual identity consistently across business cards, folders, envelopes, stationery, corporate clothing, merchandising items, USB drives, notebooks, social media templates, and the website. I also oversaw copywriting and the execution of the corporate campaign to ensure a cohesive brand voice.

Result:
The project resulted in a cohesive and versatile visual identity that effectively communicates the brand’s modernity, professionalism, and approachability. The comprehensive design system allowed for consistent application across all physical and digital touchpoints, enhancing brand recognition and creating a memorable, accessible presence for both employees and clients.

Expertise:
Corporate Identity, Brand Management, Business Strategy, Copywriting, Naming, Art Direction, 3D Modeling, Web Design.

Tools:
Adobe Photoshop, Illustrator, Cinema 4D, Wordpress & Squarespace.

Keywords:
Consultancy - Learning - Entrepreneurship - Courses - Mentorship - Growth - Connection - Business